Luke ThompsonHead of Esports ReedPOP
Luke Thompson has over 17 years of sales, business development, marketing & advertising, and game development & esports experience. He started his career working with major law firms in the central Texas region and later transferred to an engineering firm on the east coast. During his time there, he worked as a freelance content producer for PlayStation and spearheaded community initiatives within the competitive gaming scene. Five years later he dove into the advertising world and worked with local, regional, and national agencies for outdoor campaigns. He quickly transitioned into an account executive role with Emmis Communications and supported major concerts, music festivals, and events like ACL, ACL Live, and SXSW in Austin, TX. He also continued to freelance digital media and esports efforts for the gaming space during his free time.
In 2015, Luke was hired by Psyonix, LLC with the launch of Rocket League to lead their esports and global events strategy. With the tremendous success of Rocket League, Luke helped build the RLCS from the ground up, lead the studio’s partnership with Twitch Esports, helped build a 7-figure broadcasting studio in Burbank, broke ground on the first Rocket League/Dreamhack partnership, and established the studio’s global events presence and integrations.
In 2017, Mr. Thompson left Psyonix to become the new Head of Esports for ReedPop, a subdivision of Reed Exhibitions. ReedPop is best known for their largest gaming events in North America, PAX, New York Comic Con, Star Wars Celebration, Crunchy Roll Expo, ComplexCon, and EGX. ReedPop also manages and owns over 17 domestic and 9 international gaming and pop-culture events. He has launched new esports brands like “Almost Pro” and “Stream Stars” and has produced major publisher tournaments like the VALORANT Ignition Series, MTG’s Pro League Finals, Nintendo’s North America Finals for Super Smash Bros and Splatoon, and countless developer and brand-based competitions and pro leagues over the years. He has championed a well-rounded career that has helped him become a leader within the esports industry and has been a proud gaming nerd since 1985.
Day 2: Wednesday 21st July
Session 5: Understanding an Esports Audience - Suggested Approaches for Marketing & Engagement (LIVE Q&A)
SESSION SPONSORED BY
You just booked an esports event at your venue and you are already preparing ticket sales for the fans that will fill the seats and spend money at your venue. What preparation do you need to have a successful revenue stream when the fans pass through the doors? Are they like sports fans or is there more to that question for destinations to prepare for? Listen in on actual fans who will share their stories and tell you what makes going to an esports event memorable and engaging.